The survey also revealed that the double Knorr sells for N10:00, while Maggi of the same size goes for same price. In the Nigerian market, the food seasoning brands Knorr and Maggi Cubes are well-known. Both companies are clearly delivering on their brand promises to their target demographics. now add 2 tbsp beans, ½ carrot, 2 tbsp capsicum and 2 tbsp sweet corn. saute for a minute, or until the vegetables turn crunchy. Knorr is the company that makes Knorr (formerly Cadbury Nigeria). In Nigeria, the brand has maintained its leadership position in the food seasoning sector. While the sugar in Maggi is claimed to be a rich source of vitamin A, it is mostly used to treat night blindness in adults and avoidable blindness in children.

A Value Fronteira’s Food Seasoning report shows that the market potentials maintains a continuous growth with long list of brands produced locally and abroad competing for market share. Unilever’s Shakti programme is supporting women entrepreneurs across Nigeria too. Shakti offers women training in book-keeping, retailing and other business skills so they can become local vendors of Unilever products, earning a reliable and fair income by selling products within their community. Knorr ( / k n ɔːr/, German: [knɔʁ]) is a Heilbronn-based food and beverage brand. It has been owned by the British company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under license by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments.

Marketing Strategy (both knorr and Maggi soup)

Food seasoning is important because with the right culinary expertise, especially when the right brand of seasoning that makes people salivate is used, the meal becomes something of an experience which the family relishes.

further add ½ tomato, 2 tbsp sweet corn, 2 tbsp capsicum and saute until the vegetables turn crunchy.Besides the proliferation of convenience-driven lifestyles and the array of variants, advertising and marketing too have played significant roles in enlarging the category. Let us take a look at the two major brands in the food seasoning market in Nigeria. One being the Knorr cubes and the other Maggi cubes. such as nutrition!). For that very reason, quite too soon, Knorr took held a 55% share of the instant So this is clear from the definition this is pull strategy because both Nestle and HUL are spending heavily on promotion activities. Due to that activities consumer demand product from retailers of own choice.

Throughout 2021, Unilever Nigeria focused on reinvesting in brands and aligning with Unilever’s global strategy of competitive, consistent, profitable, and responsible growth – in addition to investing in employees to develop a pool of future-fit talent and adopting rigorous plans to fuel growth through cost savings.

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Mr. James Onus, the owner of Chibuzor Restaurant, Ikeja, said that he prefers Knorr Cube because of its unique seasoning flavour, adding that Knorr Cude gives good taste to his cuisine, thereby, attracting more consumers to patronize his fast food restaurant. It was known as Royco in Indonesia and Kenya, and as Continental in Australia and New Zealand. Knorr is also produced in India [1] [2] and Pakistan. [3] History [ edit ] Knorr Cooking Center in Heilbronn Even with the introduction of new seasonings into the market, these two brands have continuously battled for the No.1 spot in the Nigerian food seasoning market, through new ideas, promotions and ad campaigns. At least 7 in 10 meals in Nigeria has a Knorr or Maggi cube in it. But with a motley crowd of well branded and ubiquitous seasonings swarming the market, it just be a matter of time before Nigerian consumers decide who is the real Mccoy in the seasonings business.