Max Factor False Lash Effect Volumising Mascara, 13.1ml, Black

£1.96
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Max Factor False Lash Effect Volumising Mascara, 13.1ml, Black

Max Factor False Lash Effect Volumising Mascara, 13.1ml, Black

RRP: £3.92
Price: £1.96
£1.96 FREE Shipping

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Several new products were launched, including ‘Maxi’, a product range aimed at younger consumers. Maxi was priced and marketed to compete with the likes of CoverGirl, and was sold in drug stores and grocery stores. SORBATE, TOCOPHERYL ACETATE, AMMONIUM HYDROXIDE, TETRASODIUM EDTA, METHYLCELLULOSE, BENZOIC ACID, SORBIC ACID, SULFURIC ACID, [MAY

We recruited 149 testers to trial 11 waterproof mascaras over a two-week period. They assessed and scored each on its design, the finishing-look of their lashes, whether it's genuinely waterproof and/or smudge-proof and how easy it was to remove. Max Factor's biggest brush ever coats every lash from root to tip in each application Warning or Restrictions For a professional finish, look no further than Max Factor Masterpiece High Definition Mascara. Featuring a precise brush for an easy and controlled application, the super-pigmented formula creates a striking and professional look. The smudge and flake-proof formula: Panda eyes are a big no-no in our books, and it seems our Review Crew® members tend to agree with us. The fact that the mascara formula was flake and smudge-proof put them at ease when they applied it everyday.

Max Factor False Lash Effect Mascara delivers voluptuous, stand out from the crowd lashes, for the ultimate false lash look without the fuss! Unlike other volumising mascaras that only create volume at the base, new False Lash Effect Mascara wraps each lash right to the tip for a false lash effect. In the early years of his business, Factor applied his products personally to movie stars, and gained a reputation for creating a customized makeup look that presented actors and actresses in the best possible light while on camera. He gained an extensive client list, which included notable names such as Jean Harlow, Norma Shearer, Joan Crawford and Judy Garland. As a result of his rise in popularity, practically all of the major movie stars of that time were regular customers of Max Factor beauty salon, which was located near Hollywood Boulevard. When it came to makeup, there was only one name on the lips of silver screen stars. Do not rest the applicator on any surface or use an old applicator in a new case; (5) Cap tightly to Factor used his strong connection to the film industry to his advantage, and was able to use celebrity endorsements to advertise his products. The advertising campaigns would also promote the latest films of the actresses modelling the products, so it was a win-win situation! AQUA/WATER/EAU, ACRYLATES COPOLYMER, GLYCERYL STEARATE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, STEARIC ACID, COPERNICIA

ETHYLPARABEN, SODIUM LAURETH SULFATE, PROPYLPARABEN, GLYCINE SOJA (SOYBEAN) OIL, TRISODIUM EDTA, XANTHAN GUM, SIMETHICONE, POTASSIUM The Full Stretch formula contains responsibly sourced good-for-you ingredients, including arginine, panthenol and vitamin E. Use with the specially-designed hourglass brush with petal-shaped bristle brush, and your natural lashes appear more extended, both in volume and length. Suitable for sensitive eyes. Ophthalmologist tested. Benefit The huge commercial success of their beauty products drove Max Factor to expand their range further and launch their own fragrance; ‘Electrique’. With a spicy, floral aroma, Electrique’s commercial success led the company to launch a second fragrance; ‘Primitif, three years later. They would continue to expand this popular range of fragrances over the next two decades, during which time hundreds of thousands were sold. As well as creating revolutionary products specifically for the film industry, Max Factor is attributed with many notable cosmetic innovations, which have changed the beauty industry for the better.In 1920, Factor took the advice of his son, Frank, and began to officially refer to his cosmetic products as ‘makeup’. Up until that point, the term ‘cosmetics’ was more favourable, as the term ‘makeup’ was considered vulgar and not used in polite society. The false lash effect it gave their lashes: Reviewers loved the fact that they could ditch their false eyelashes every now and again in lieu of a mascara that gave the exact same effect as a full set of falsies. Look down into a mirror and work the mascara wand from side-to-side and root to tip. Look up and apply to your lower lashes. Tips and Advice In the 1920s, ‘Max Factor’s Supreme Nail Polish’ was created, which was a pot of beige powder sprinkled on the nails and buffed with chamois butter to create a subtle tint and shine. Later, ‘Society Nail Tint’ and ‘Society Nail White’, were developed. The Nail White consisted of a chalky white liquid applied under the nail tips, designed to create a ‘French Manicure’ result. Slightly different to our mani-pedis of today, but it was a start!

Sweep the brush from side to side from root to tip to achieve the fullest of lashes for a False lash effect Recyclable By the late 1920s, Max Factor was becoming well known outside of the film community, and Factor’s children were convinced that the company had huge potential. Though he was satisfied to remain as a supplier of products to the film industry, Factor’s sons Frank and Davis persuaded him to grow the business into a much larger enterprise. In 1927, established distribution company Sales Builders obtained the rights to advertise, distribute and sell Max Factor products on a national scale. Max Factor FALSE LASH EFFECT XXL Mascara gives you an instant salon lash extension effect without the damage. Features Get strong and healthy lashes for a dramatic, extra long look with Max Factor False Lash Effect Serum. This ultra-conditioning concentrate is infused with a nutrient-rich complex of vitamins, proteins & peptides. It stimulates natural eyelash & eyebrow growth and protects against breakage & fall out, with clinically tested visible results in 4 weeks. The Dermatologist and Opthalmologist tested vegan formula is suitable for even the most sensitive eyes. Inspired by salons, mastered by Max Factor. Loved by MUAs all over the globe, Max Factor specialises in high-quality makeup that creates a perfect, unblemished finish while being incredibly long-lasting. Max Factor – The HistoryThe introduction of Technicolor film necessitated the need for more product development. The existing panchromatic makeup left a reflective sheen on the skin, causing many actors and actresses to refuse to appear in colour films. It took two years for Max Factor to develop a new line of products that were suitable for this type of film. Primarily sold as ‘T.D’ and later re-branded as ‘Pan-Cake’, the makeup was offered as a solid cake form and applied with a damp sponge. The result was a transparent, matte finish that blurred and concealed imperfections, perfect for on-screen but also suitable for day-to-day wear. Here’s what our panel of Review Crew® testers had to say about this intensely lengthening lash formula. The panel



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